The Ingredients of a Great Enterprise App UX

May 25, 2020

With mobility penetrating deeply into almost every sphere of today’s enterprise, it has become crucial to provide a rich user experience to promote increased end-user engagement. After all, the UX of an app is what ensures that personnel want to download it, explore its capabilities, and consequently, use it to its full potential. As consumer-facing apps set unprecedented benchmarks in this area, enterprise apps can’t afford to fall behind. IT, therefore, needs to develop apps that contain the following UX ingredients:

The Ingredients of a Great Enterprise App UX

(Pixabay / stevepb)

Minimal interruptions

Most of the distractions that make personnel lose focus come from their mobile devices. Instant messages, calls, emails, etc., don’t let them focus on important tasks or increase their curiosity in the workplace. If IT designs a simple mobile app with a limited set of features, it will help your employees avoid the interruptions that can drive down their productivity. It may also help the company reduce telecom expenses since employees would be focusing on the tasks at hand rather than making or attending to unnecessary calls.

Smart user journey

This is a game mechanic that helps mobile UX designers create clear transitions and layouts. The journey is a mobile user’s progression through a period of use. App developers design UX in a way that users could go through various features step-by-step. What’s fascinating about this element is that it prompts the features to change depending on the needs of the audience, accelerating their ability to navigate the app faster and get more work done.

Asset consistency

Another key pillar of enterprise UX best practice is asset consistency. It’s advisable to incorporate a consistent range of built UX assets across all resolutions, devices, and screen. With a user-first approach to UX design, the rule is a necessity rather than an option. Although this is could be regarded as a method that stifles creativity, it’s always best to go for a happy medium.

Thumb flexibility

It’s also crucial for enterprise app developers to understand how users hold their devices and the direction their thumb follows on a mobile device’s display. Users of these apps can include both left-handed and right-handed users. Hence, IT should consider using circular flows rather than linear ones towards the bottom of the display. Another important consideration is to place the essential tabs at the bottom of the screen rather than at the top where they can be difficult to reach.

Touch targets

Users can get frustrated when they tap on an element and it doesn’t function. This usually happens when an application has small touch targets. A best practice of mobile UX is to develop buttons, links, controls, and anything else that’s a touch target at a size of at least 8-10 mm (this is the average width of the fingertip). Another good idea is to ensure there is enough space between these UX elements.

Efficient data entry

IT should also strive to make sure data entries are as hassle-free as possible. For example, input fields can be replaced by present choices as it’s simpler to select from a list of predefined choices than to enter a response. You can also try prefilling fields with the most probable values – good defaults take the effort out of decision making and speed up the overall process.

Responsiveness

Screen size responsiveness also falls under mobile UX; the more you conquer it successfully, the greater will be the adoption of your app. There are numerous devices used in the enterprise these days, and screen size varies significantly. IT should design apps in ways that accommodate these different screen sizes. This means the call-to-action, documents, text, etc., must display properly on small screens as well as large displays. Besides adjusting to the screen size, the UX of the app must enable users to reopen after a while from where they left it.

Good information architecture

This UX tip is about organizing the app’s details in a logical and clear way. For example, the information shouldn’t draw focus away from the app’s content. Instead, it should be integrated in a way that supports the structure and navigation of the app without screaming for attention. Enterprise app developers should also make sure to guide users to the information they’re searching for—and quickly. The content path should be logical from the user’s perspective.

That brings us to the end of this list of essential enterprise UX app ingredients. Remember, a simple UX with minimal features, good information architecture, smart user journeys, etc., is key to increasing user adoption and retention. Use these tips to provide an enhanced user experience on mobile.

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