Enterprise mobile development should be a no-brainer. You have access to great resources, and your personnel are a key audience. What could possibly go wrong? A lot, as it turns out.
Developing a mobile app for an enterprise is remarkably different from doing the same for a consumer. While modern tools and procedures have eased the way for companies and developers to create mobile enterprise applications, even the slightest mistake can result in massive failure.
Fortunately, developing awareness about the common problems in the enterprise mobile development space can improve your chance of success. Below is a deep dive into the pitfalls every organization should aim to avoid at all costs.
1. Incorporating too many features
If your enterprise mobile app contains an avalanche of features, users will feel overwhelmed. That’s because having too many features can make an app bulky and cumbersome in function without adding much value to the user experience. In contrast, having targeted and fewer features makes a mobile application purposeful and easy to learn. To ensure you don’t end up overloading your app with unnecessary features, make sure to ask your developers to restrict it to the required needs.
2. Restricting app testing to simulators
Users today expect to have an always-on experience in which enterprise apps always perform. Your app should have the capability to run across a range of memories, processors, OS versions, and screen sizes. Additionally, it should be supportive of varying user conditions, including different locations, networks, and signal strengths. Keeping this in mind, enterprises should include testing in real-world situations in their mobile testing approach. Restricting testing to stimulators rarely helps when it comes to identifying and addressing issues your audience may encounter in the real world.
3. Neglecting the importance of app stores
To get apps to personnel, an organization needs to have an enterprise app store in place. Some companies might also have to use Apple or Google app stores. For instance, freelance employees or external distributors might require apps but not have access to the native app store. For these reasons, it’s crucial to highlight the importance of building app stores in your enterprise mobile development strategies. You want to make it easy for users to download and use apps, whether they’re external or internal. Fail to make them easy to access and you can count on many employees refusing to use the app, even if it’s company policy.
4. Going for a native/hybrid app blindly
With multiple ways available in the market to get your app developed, you first need to choose whether you need your offering to be a hybrid multi-platform app or a native standalone application. Many organizations go with what’s easy or trending and fail to do the work needed to identify which app would best suit their needs. Don’t be that company! Typically, in companies where employees are using various kinds of operating systems, it’s better to aim for hybrid development. However, if everyone in your company uses the same mobile OS, it’s ideal to go for a native environment when creating a mobile app. Be sure to do some research as the wrong choice can result in a terrible user experience.
5. Underestimating the resources needed
You cannot stand up one day and start constructing a high-rise building, especially when you know it is going to cost a lot of money. Before taking the leap, you’ll need to make a detailed analysis of all the resources you will need to construct that building. Resources, in terms of mobile development, not only consist of money but space, overheads, material, development hours, and a special operations unit. Each one of these elements translates into capital, and all of them need to be taken into account before the execution of enterprise mobile development. Even before initiating plans for a minimum viable product (MVP) for any OS, it’s critical to consider the hiring, training and overheads if you want to prevent big development mistakes. After all, not having enough funds to properly execute the moving parts of an MVP and the app itself is like development suicide.
6. Not focusing on user experience
One of the deadliest mistakes when executing enterprise mobile development is to ignore the app’s user experience. Because there are several apps for corporate environments that are available on independent app stores, users may get impatient and switch apps if they don’t immediately like what they see. In other words, good user experience is imperative to retain the users of your enterprise app. Below are some points to note while designing for mobile UX:
- Avoid unnecessary animations while designing the intro
- Pay close attention to the resolution (steer clear of low-res designs)
- Consider using a gesture-based interface
In addition to all these things, make sure every element is smooth and simple to understand. Lastly, make sure the user is able to easily navigate through the tabs and menu items of your app.
7. Not rethinking the design cycle
Many enterprises also commit the mistake of following a lengthy design cycle. They’re used to seeding apps that take one year, two years, even three years to make. With mobile, it’s crucial for an enterprise to create apps fast. Apps should also be updated every 6 months to ensure there aren’t any unpatched vulnerabilities. This can be challenging when an organization needs native apps for several platforms, which can result in parallel teams and development procedures. Fortunately, you can always find additional talent through consultants or contractors. There are companies that can develop HTML5 frameworks that can function cross-platform inside web browsers.
These tips are crucial to test the enterprise mobile development waters before going all in. The common mistakes to avoid and the solutions for each of them can be used to study and create new standards for mobile development. From real-world testing to speedier design cycles, being vigilant is the key to creating something that everyone would want to use.